Your VMworld 2012 Virtualization Management Sponsors and Exhibitors Short List

VMworld 2012 is upon us and one of our tasks is to figure out which vendor’s booths to go see. With over 230 booths to choose from this is a daunting task. If you are interested in finding creative new solutions to your management, monitoring, deployment, security, data protection, and desktop management problems, this list will help you.

Virtualization Management Categories Defined

Here are the definitions of the eight virtualization management categories profiled below:

Application Performance Management (APM) – APM is about the end-to-end and hop-by-hop (across application tiers) measurement of response time and the diagnostics required to pinpoint degradations in response time (or flat out failed transactions) in the applications themselves or in the supporting infrastructure. APM tools come in two varieties. Developer focused tools help developers (or DevOps teams) support custom developed applications in production by quickly identifying and diagnosing application code problems in production. Operations focused tools support every application in the environment (custom developed and purchased), and focus their diagnostics more on infrastructure issues that are impacting application performance.
Operations Management – Operations Management is a broad category of products that are used to support the day-to-day performance, capacity and configuration management tasks that face virtualization administrators. While all of these products support vSphere, some support other hypervisors as well.
Infrastructure Performance Management – IPM is APM for the infrastructure. It is all about the end-to-end and hop-by-hop latency of the infrastructure in support of the workloads running on the infrastructure. The thesis of this category is that in a virtual environment you cannot infer the performance of the infrastructure from resource utilization metrics, you have to measure it directly and continuously.
Automated Server and Image Management – This category has come into its own this year. The focus is upon allowing you to automatically manage what runs on your servers (physical, virtual or cloud), update them at scale, and keep them consistent. Think of this category as BladeLogic Version 2.0.
Cloud Management – Cloud Management is about building clouds on your vSphere infrastructure, and extending those clouds to other hypervisors, as well as to public cloud infrastructures.
Virtualization Security – Virtualization Security is about protecting the infrastructure, the systems software, the middleware, the applications, and all data from unauthorized use or attacks.
Virtualization Backup and Data Protection – Backup and Data Protection ensure that your data is always available for you (and no on else), irrespective of what failures or disasters have occurred in or to your IT environment.
Desktop Virtualization – Desktop Virtualization is about using virtualization as a catalyst to combine the benefits of user flexibility and centralized management.

Your VMworld 2012 Short List

Vendor	Product	Category	What Makes Them Special	New at VMworld 2012	Booth #
Application Performance Management
Aternity	Frontline Performance Intelligence Platform	Application Performance Management	Provides a unified view of end user experience management across physical, virtual, and mobile environments	Management of View end user experience through the correlation of PC-over-IP® (PCoIP®) latency with the actual business transaction response times and the VM image’s health.	329
ExtraHop Networks	Application Delivery Assurance System	Application Performance Management	Performance Management of every application in the environment across virtual and physical tiers with no agents	User application performance geo-mapping, solution bundles, and flex grids for virtualization management. Subscription pricing for virtual appliances.	2335
New Relic	RPM	Application Performance Management	SaaS delivered APM for Java, .NET, Ruby, PHP and Python applications		529
VMware	vFabric APM	Application Performance Management	Support for every application through a virtual appliance on a mirror port, and support for deep dive Java diagnostics via a Java agent
Operations Management
Astute Networks	ViSX	Operations Management	Simple to deploy network attached Flash Storage optimized for VMware and deployable by the VMWare Adminstrator	ViSX G4 High-Performance VM Storage Appliance	435
Cirba	Cirba	Operations Management	Sophisticated predictive analytics for controlling capacity, resource allocations and placements.		623
CloudPhysics	CloudPhysics	Operations Management	The CloudPhysics platform helps you make the best decisions in the face of continual change. We make the invisible visible – revealing otherwise hidden structures and relationships in your datacenter.	Launch of the CloudPhysics service.	Fusion-io 2201
Hotlink	SuperVISOR	Operations Management	Extends VMware vCenter to fully manage Hyper-V, KVM, XenServer, CouldStack and Amazon EC2 – no additional console required.	Management of EC2 and CloudStack from VMware vCenter	2422
Intigua	Intigua	Operations Management	Virtualizes your Management Agents so that their impact is minimized and so that they are easily managed at scale		428
ManageEngine	IT360	Operations Management	Agentless monitoring for applications and servers along with single pane of glass view across physical, virtual and cloud IT infrastructure.	Privileged password management for VMware vSphere, capacity planning reports and automated resource optimization for virtualization software.	2340
PHD Virtual	Virtual Monitor	Operations Management	End to end virtual infrastructure monitoring for vSphere and XenServer & XenDesktop environments.		314
Reflex Systems	Virtualization Management Center	Operations Management	Real-time, streaming data analysis including customizable analytics, charts and graphs that give enterprises extremely granular visibility and pure data fidelity for managing virtual infrastructure.	Reflex and ExtraHop partner to drive IT automation in virtualized datacenters and cloud infrastructure by delivering integrated infrastructure and application context to performance management.	517
Splunk	Splunk App for VMware	Operations Management	Unlock the value of vSphere data and get granular performance management and analysis, as well as security reporting and monitoring, complete operational visibility and capacity analytics.	The new Splunk App for VMware	1909
VKernel	vOps Manager	Operations Management	Provides control over virtual environments and cloud deployments with analytics, advice and automation	Performance impact modeling for environment changes, Automated environment change implementation, VM issue diagnosis screen for all problems affecting a VM, VMware vCloud Director integration	607
VMTurbo	Operations Manager	Operations Management	Ability to guarantee resource allocations based upon workload priorities	Integrated configuration management with OpenStack	2222
VMware	vCenter Operations	Operations Management	Automated operations management solution with self-learning analytics, application awareness and integrated performance, capacity and configuration management for virtual and cloud infrastructure.	Full transaction tracing and Closed loop integration from provisioning to monitoring to auto scaling (In Beta)	CAP1
Zenoss	Service Dynamics	Operations Management	A single product that delivers end-to-end service assurance for real-world, hybrid IT that spans physical, virtual and cloud-based infrastructure.		624
Infrastructure Performance Management
Gigamon	GigaVUE Fabric Manager	Infrastructure Performance Management	Gigamon empowers infrastructure architects, managers and operators with visibility into the physical and virtual networks without affecting the performance or stability of the production environment.	GigaVUE-FM provides the platform to manage distributed GigaVUE-VM virtual fabric nodes on virtual and physical infrastructures.	1716
Virtual Instruments	VirtualWisdom	Infrastructure Performance Management	Real time, Deterministic and Comprehensive Health and Latency Metrics from the VM to the LUN		407
Xangati	Xangati Management Dashboard (XMD) Suite	Infrastructure Performance Management	Live and continuous tracking of infrastructure performance health (server+hypervisor, storage and network). Problems identified within first hour of install.	StormTracker: Industry’s first solution to track and anticipate transient, performance storms that fly under the radar of conventional monitoring solutions.	2413
IT Automation
Puppet Labs	Puppet	Automated Server and Image Management	IT automation software that gives system administrators the power to easily automate repetitive tasks, quickly deploy critical applications, and proactively manage infrastructure changes, on-premise or in the cloud.	The Puppet integration service for VMware vFabric Application Director provides customers with the productivity and agility benefits of software-defined infrastructure.	2323
Opscode	Chef	Automated Server and Image Management	Chef is an open-source systems integration framework built specifically for automating the cloud.	Integration of Opscode Chef with VMware vCloud Director as well as vCloud integrations with Terremark and Bluelock, enabling users to deploy and automate vCloud infrastructure in private/public clouds.	2431
rPath	Cloud Engine	Automated Server and Image Management	Automate the assembly, provisioning and change of OS platforms, middleware platforms and entire application stacks to deploy, not in weeks, but in minutes	Unveiling of ECAF model removes chaos from cloud transformation & plugs IT pros into power of cloud with positive business results. Pragmatic approach embeds need for standardization & guides journey.	2441
Cloud Management
Cloupia	Unified Infrastructure Controller	Cloud Management	A multi-hypervisor and multi-cloud provisioning and management solution that provides physical and virtual infrastructure control, management and monitoring	Unified Converged Infrastructure Orchestration Solutions – FlexPod & VSPEX	100
DynamicOps	Cloud Suite	Cloud Management	Management of private, hybrid, and public clouds across multiple hypervisors and virtual/physical infrastructures	Just got acquired by VMware	512
Embotics	V-Commander	Cloud Management	Private Cloud In a Box – Deployed in Less than One Hour	IT as a Service functionality: Request multiple virtual or physical assets from a single entry in the service catalog.	616
ManageIQ	EVM Suite	Cloud Management	Enterprise cloud management solutions that enable IT services to be easily provisioned and managed across physical, virtual, private and public cloud infrastructures.	Major new release announcement with support for hybrid clouds including leading public clouds like Amazon and Rackspace.	506
Virtustream	XStream	Cloud Management	A cloud for business critical, performance critical and mission critical applications like SAP	xStream software GA for enterprises, service providers and governments: private, public and hybrid cloud management for existing hardware/virtualization with security and legacy application SLAs	NetApp Booth 1402
Virtualization Security
AFORE Solutions	CloudLink	Virtualization Security	AFORE’s CloudLink® provides encryption for active Cloud Storage and Virtual Hosted Applications. CloudLink® protects mission critical data while managing security compliance and service performance.	AFORE’s announces: CloudLink® 2.0 – Secure Virtual Storage Appliance; CloudLink CX Encryption of End-User Data in VDI and Virtual Hosted Apps; CloudLink Achieved Secured by RSA® Partner Certification	2428
HyTrust	HyTrust	Virtualization Security	HyTrust empowers organizations to virtualize more by delivering enterprise-class controls for access, accountability, and visibility to their existing virtualization infrastructure.		2129
Trend Micro	Deep Security & Secure Cloud	Virtualization Security	Trend Micro Incorporated, creates a world safe for exchanging digital information with Internet content security and threat management solutions.		1123
Symantec	Critical System Protection	Virtualization Security	Critical System Protection w/vSphere integration. CSP adds an multi-layer security to critical systems such as VMware vCenter as well as enforcement of security hardening of vSphere.	Deep Security 9 offers better protection, performance & ROI for virtual servers & desktops & with our new Trend Ready program you can confidently pick a Deep Security compatible cloud service provider.	909
Backup and Data Protection
Quantum	vmPro	Virtualization Backup	Quantum addresses data protection and big data management, providing specialized storage solutions for physical, virtual and cloud environments to maximize the value of data.		2017
Veeam	Veeam Backup & Replication	Virtualization Backup	VM admins like Veeam because it’s fast, reliable and easy to use. Eliminates headaches of traditional backup, including agents, backup job failures and multiple backups. 100% virtualization-focused.	Restore VMs from SAN snapshots. Fast: < 2 min. Flexible: Individual VMs, guest files or Microsoft Exchange items. Free: worry-free, agent-free and literally free (included in upcoming 6.5 release).	1709
Zerto	Virtual Replication	Virtualization Backup	Zerto, VMworld Best of Show 2011 winner, provides the only hypervisor-based business continuity/disaster recovery solution for business-critical application protection in virtual & cloud environments.	Zerto Virtual Replication 2.0 is Live – featuring multi-site replication and secure multi-tenancy. Plus, over 35 Cloud Providers begin offering cloud Disaster Recovery services powered by Zerto.	624
Desktop Virtualization
Appsense	User Virtualization Platform	Desktop Virtualization	AppSense reduces IT complexity and enables enterprise consumerization with independent management of the user experience across all mobile devices and desktops.		301
Citrix	XenApp, XenDesktop, & XenClient Enterprise	Desktop Virtualization	With cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and accessible for 260,000 organizations		735
Desktone	Desktone Cloud	Desktop Virtualization	Desktone delivers the industry’s only multi-tenant desktop virtualization platform for service providers to offer Desktops as a Service (DaaS).	Dell/Wyse, NaviSite, Quest Systems & NetApp will be demoing DaaS built on the Desktone platform. In addition, Desktone will discuss support for VMware View 5 user experience features including PCoIP.	2330
Liquidware Labs	Stratusphere FIT, IXD, UX & ProfileUnity	Desktop Virtualization	Liquidware Labs™ offers an integrated set of solutions to support the complete desktop transformation lifecycle for migration to next-generation “anytime, anywhere, any device” desktops.	ProfileUnity with FlexApp combines virtualized deployment of department and user applications with full-featured user virtualization for ultra-manageable desktops with best TCO.	2536

Summary

We wish you safe travels to and from VMworld 2012 and a great show. The one certainty is that the virtualization and cloud landscapes will be different after VMware and all of the vendors in the ecosystem make their announcements next week. VMware’s new Software Defined Data Center strategy is going to usher in a set of changes as profound as those precipitated by virtualization itself – and that entire journey lies in front of us.

Bernd Harzog

Bernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.