Elliott Management has a plan for Citrix. Shake out sales and marketing, sell GoTo and NetScaler, dump the dead wood, and shut down all blue-sky research. There has been no response yet from Citrix beyond a brief note to say “we’ll get back to you on that,” but you can bet that CEO Mark Templeton will not look favorably on the proposal. Regardless of how Templeton feels, with Elliott in play, Citrix has to make changes. What, then, are the choices that Citrix can make?
Activist hedge fund Elliott Management is shaking things up at Citrix Systems after disclosing a 7.1% stake in the company and offering a plan to create a leaner, meaner Citrix, citing the need for change following “years of layered complexity and expenses.”
Yesterday, Elliott Management, a 7.1% owner in Citrix Systems, advised Citrix in writing that drastic changes are needed in order to refocus the company and return it to profit. Elliott not only voiced concerns about the current modus operandi, but it aggressively proposed ways that it could return Citrix to a positive trajectory by making adjustments related to business management, products, and finances. Although the letter starts off asking for a meeting with the Board of Directors, it later states that “the far better course is for Citrix to embrace this offer of cooperation and for us to proceed collaboratively, and quickly.” Is this a hostile takeover threat? There are a number of questions surrounding whether this indeed will result in a takeover, an infusion of investment dollars and professional guidance, something in between, or nothing at all. It is my hope that the result of this letter will be some professional guidance.
Citrix is back in hardware mode. Risking the wrath of the demo gods, Citrix CEO Mark Templeton and head of emerging technologies Chris Fleck took to the stage at Citrix Synergy last month to show off their latest toy—the Citrix Workspace Hub. This potentially game-changing new product does for the real world what until now only Tony Stark could do for the Marvel Universe. Continue reading Citrix Workspace Hub
At Citrix Synergy 2015, MaximumBit announced the release of Desktop 365, a hyperconverged infrastructure (HCI) solution based on ViewSonic (yes, ViewSonic!) Intel-based hardware. Desktop 365 is aimed at addressing the hardware and software requirements associated with virtualized apps and desktops, as well as facilitating fast and easy administration. Like most of the new HCI solutions being released, Desktop 365 can technically address the VDI requirements of both service providers and small businesses; however, it is fundamentally different from other HCI solutions because it is truly a complete integration and extension of Citrix XenApp and XenDesktop.
On the Tuesday morning keynote that launched this year’s Citrix Synergy conference, Citrix CEO Mark Templeton took time to set to rest several years of speculation about the importance of XenApp. The message was unequivocal:
“We love XenApp.”