Gartner predict that by 2010, end-user preferences will decide as much as half of all software, hardware and services acquisitions made by IT.
And perhaps that was the driver for Citrix’s release of the Dazzle Technology Preview which “puts the personal back into computing”.
Dazzle, according to Citrix, is the first self-service “storefront” for your enterprise applications giving corporate employees 24×7 self-service access to the applications they need to work. Dazzle is billed as offering a rich, intuitive user experience that requires no training. If your users have DirecTV, BBC iPlayer or Apple iTunes they’re good to go.