With vFabric Application Director, VMware is bringing a whole new level of value – application management including the life-cycle of custom and purchased applications across physical, virtual and cloud based environments to the market and its customers. The willingness to work with application software vendors in the Application Marketplace also represents a ground-breaking change for VMware – a company that had never previously partnered very effectively with other vendors of software.
Why is VMware turning its back on per-VM licensing with the release of the vCloud Suite bundles?
With vFabric Application Director, vFabric AppInsight and the rest of the vFabric product line we are seeing VMware’s application level strategy come to life. It is clear that VMware is making an enormous and strategic investment on this front, probably second only in priority to the continued investment in vSphere’s domination of data center virtualization. The combination of vFabric and vSphere also brings into clear focus the fullness of the VMware software stack, and the degree to which VMware seriously threatens established OS vendors like Microsoft and Red Hat.