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Microsoft and Citrix offer a “Rescue for VMware VDI”

On March 18, Microsoft embarked on a major offensive to focus the desktop virtualisation market away from VMware View. As well as announcing updates for their desktop virtualization technologies and solutions, including virtual desktop infrastructure (VDI), Microsoft and Citrix Systems jointly announced two major promotions:

“Rescue for VMware VDI” – Starting in April 2010,  VMware View customers who have Microsoft Core CAL or Enterprise CAL suites with Software Assurance through Select, Enterprise & CASA family of agreements are offered the opportunity to trade in up to 500 licenses for free up until December 2010.

“VDI Kick Start” from March 18, if you’ve a Microsoft Core CAL or Enterprise CAL suites with Software Assurance through Enterprise and Select family of agreements you are eligible customers only pay $28 per device for up to 250 devices. If you’ve an Open Value, Campus Agreement or School Agreement (CASA) family of agreements you’ll be eligible starting July 1, 2010.

Are these announcements marketing hype or do they actually help deliver an improved VDI experience? Indeed, are you a VMware View house in peril?

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