Now, this isn’t a question of how many times can I get now in the title in some sort of unusual Now Bingo game. In January, AppSense, quietly went about re-branding its Management Suite (consisting of Management Center, Application Manager, Environment Manager and Performance Manager) as AppSense DesktopNow although it’s all official now.
Now, the reasoning was straightforward: while AppSense has a history in helping organisations manage the user workspace, they’ve also been working hard to broaden horizons. AppSense now has two other significant offerings, DataNow and MobileNow.
Now, eschewing suggestions from Interflora, rather than say it with flowers AppSense celebrated Valentines Day by announcing a number of enhancements to DesktopNow, including new enterprise features and capabilities. What are these? Are they more than just some in-play re-branding and how important are these changes in a world that, some say, no longer needs the PC?