One of the things I find frustrating in marketing materials is the use of logical fallacies. I know that not everyone wants logical correctness as a part of life. Having studied science at university, I like good rules that are followed. I’d prefer that marketing materials were honest, complete, and direct. The problem with overstated claims or logical fallacies is that they undermine the rest of the message. As soon as a reader of the message questions the honesty of a part of the message, the remaining message is also suspect. I would much prefer full and direct marketing messages, rather than half-truths that treat the reader as someone lacking in intelligence. Unfortunately, we will never get rid of the fallacies, because humans and money are involved. So, we need to understand the fallacies that are common and learn to recognize them in materials we read.
Articles Tagged with Marketing
We are approaching the countdown to the release of Microsoft’s latest operating system, Windows 2016. It is estimated that it will be released sometime during Q3 of this year, most likely early September. We’ve already seen Technical Previews One through Five, each enhancing the previous one and introducing new features.
One of the things I find very peculiar is the tendency of companies to hide their documentation. Sometimes the documentation is available only to existing customers, behind a login on the support site. At other times, the only documentation is the online help. Often the only things available to prospective customers are a few shiny marketing documents and maybe an equally shiny case study. At the same time, we hear that 67% of the buying process happens before talking to salespeople. Personally, I find that the technical implementation guide gives me a better understanding of a product than a lot of marketing slides. I also like to read a few support documents to get an idea of what issues I might face if I deploy a product.
What is it about the tech world that always seems to put us at each others’ throats? FUD is thrown around like candy from a broken piñata. Notable oppositions that come to mind are EMC vs. NetApp, block vs. file, diversity vs. simplicity, an so on. Currently, we have the software-defined networking (SDN) wars: hyper-converged vs. all-flash arrays (AFA). This was going to be a rant post, but Chad Sakac does that so much better than me. If you have a spare hour or so, have a read of his latest post; it makes for very good reading, and considering his role in the hierarchy of EMC, it is remarkably unbiased.
There has been tremendous growth in the cloud computing space, but that growth seems be in the shadows of a much larger marketing machine that is currently pushing the message of the cloud to the masses. Have we gotten to the point where marketing overload has taken over? Does this end up confusing the average non-technical person regarding what the cloud really is and what it really does?