Articles Tagged with Marketing

CloudComputing

Show Me the Documents

CloudComputingOne of the things I find very peculiar is the tendency of companies to hide their documentation. Sometimes the documentation is available only to existing customers, behind a login on the support site. At other times, the only documentation is the online help. Often the only things available to prospective customers are a few shiny marketing documents and maybe an equally shiny case study. At the same time, we hear that 67% of the buying process happens before talking to salespeople. Personally, I find that the technical implementation guide gives me a better understanding of a product than a lot of marketing slides. I also like to read a few support documents to get an idea of what issues I might face if I deploy a product.

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DataCenterVirtualization

Storm in a Teacup, or as Elmer FUD Would Say, “Shhh—be vewy vewy quiet; I’m hunting wabbits”

DataCenterVirtualizationWhat is it about the tech world that always seems to put us at each others’ throats? FUD is thrown around like candy from a broken piñata. Notable oppositions that come to mind are EMC vs. NetApp, block vs. file, diversity vs. simplicity, an so on. Currently, we have the software-defined networking (SDN) wars: hyper-converged vs. all-flash arrays (AFA). This was going to be a rant post, but Chad Sakac does that so much better than me. If you have a spare hour or so, have a read of his latest post; it makes for very good reading, and considering his role in the hierarchy of EMC, it is remarkably unbiased.

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CloudComputing

Marketing Overload Has Taken Over

CloudComputingThere has been tremendous growth in the cloud computing space, but that growth seems be in the shadows of a much larger marketing machine that is currently pushing the message of the cloud to the masses. Have we gotten to the point where marketing overload has taken over? Does this end up confusing the average non-technical person regarding what the cloud really is and what it really does?

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