Privacy is defined many different ways, but however you define it, when it comes to how corporations use data your privacy becomes very important. What companies do with your data may at times seem like an invasion of your privacy, but in these cases, privacy has well-defined limitations in the eyes of the law. Will the Internet of Things (IoT) change the definition of privacy in the context of computing? Let us consider Google’s purchase of Nest. What could it have gained by this, other than to have one more IoT device within its family of products?