Remember when you used to buy the magazines, buy the components, then use the components and the instructions in the magazines to build your own personal computer? Then install your own operating system. Then learn a programming language. Then write your own applications to run on your own computer? Then fix your computer because it blew up? Then bandage your hand because you soldered a component to your finger? Those days are likely gone but, back in October Intel reported strong PC and notebook sales, HP isn’t dropping its PC line. Your children may not tolerate building their own devices, but the PC will be a business device for at least the next to five to ten years.
What this also means is that for software companies focused on delivering applications and data to users, their solutions cannot be solely focused on virtualisation and the cloud: cannot be focused purely on thin and mobile. At the same time, IT departments need to be more business aware, because the business is increasingly IT aware.
At the Synergy Barcelona 2011 event last week Citrix positioned themselves to deliver on just that. Some impressive cloud announcements gave a long term strategy view. There were a number of additional previews to highlight Citrix’s commitment to appeal to The Business, and not just be about IT departmental solutions. Citrix flaunted their ever growing portfolio of services to enable organisations to have a strategy for end devices that is about delivering access to data not just in a virtualised desktop, but in a manner appropriate to device and its location. Let’s take a ramble through some of them.