A key step in putting together a business case is to ask, “Who cares about what?” “Who” is your audience: the decision makers. “What” is their criteria. The purpose of this step is to accurately determine your audience for your business case and the factors they will use—their criteria—in making their investment decision.
Articles Tagged with CEO
There are many times when I’m on consulting engagements when I ask CIOs, “How much of an understanding do you and your management have about how your company makes money, thereby having a staff that knows where the money comes from and where it goes?” One of the scariest responses that I have had to that question was, “Why would I want to do this? I don’t have enough time to do what I need to do now.” My answer to that scary response is that by doing this, you will accomplish the task of having an IT organization that knows how to see opportunities to differentiate the company from the competition.
What do you do with a problem like Nexenta?
Nexenta. Some of you will remember this company from two years ago. It was the darling of Silicon Valley, the fastest growing storage start-up since NetApp. It could boast double and triple-digit year-on-year growth. And so on. So, what happened?
VMworld 2012 is right around the corner and the time leading up to the conference is usually the time major announcements are made about new technology and/or new products to strike interest in different technologies that will be presented at the conference. Today a different kind of announcement has been made, VMware’s Executive Shuffle in that Paul Maritz is no longer VMware CEO, and he is being replaced by Pat Gelsinger, President and COO of EMC’s Information Infrastructure Product division. Mr. Maritz will become a Vice Chairman at EMC, although I am still up in the air on whether that means Paul is on his way out of EMC or looking to lead somewhere else? Maybe one could speculate Cloud Foundry?