The implacable march of Amazon Web Services toward ultimate public cloud domination has been relentless, from its inception in 2006 with a single service (S3 Storage) to the behemoth it has become today. It seems this minnow has become the biggest fish in the pond. But is it unstoppable? Has it won the public cloud wars?
Articles Tagged with AWS
I just returned from a week in Las Vegas at AWS re:Invent, Amazon Web Services’ annual conference. I have either attended or watched the live stream every year for the past several years, and I am continually amazed at the number of new services and features that AWS cranks out annually. During the course of each year, I keep reading about how the other public cloud providers are gaining ground on AWS. However, I am not seeing that. Amazon is dominating with large enterprises and Fortune 500 companies. Many of the big wins from the other cloud providers are in companies looking at multicloud strategies or targeting specific workload types (e.g., Google for big data workloads).
My esteemed colleague and friend Tom Howarth recently posted an article titled “AWS and VMware Now Friends, but What Happens to vCloud Air?” I’d like to take this opportunity to present an alternative possibility regarding what might happen to vCloud Air. I’ll start with a paragraph from Tom’s post and work my way from there.
VMware’s VMworld conference season is now over. Its Barcelona shindig has just finished and everybody has flown home, is flying home, or is winding down on the beaches of the Catalonian coast pending the upcoming OpenStack summit. I did not attend the Las Vegas event; however, from what I have gathered from speaking to folks who attended and from reading about it, it was not well received. Complaints included a lack of new releases and what at first glance appeared to be muddled messaging and poor keynotes. However, fast-forward to VMworld Barcelona, and you could not have had a more night-and-day moment.
Historically, VMware’s European conference has been lackluster ever since it was moved from its original late-February slot to its current Autumn resting-place, October. The larger US conference had a larger audience, lasted longer, had all the important new releases, and got first shout at the keynotes. Not this time. VMworld Barcelona was extended by an extra day, and more importantly, it got all the major announcements: vSphere 6.5, VSAN 6.5, vRealize Automation and Operations, a new version of Log Insight, and the biggie, vCloud on AWS. Further, rather than being able to sit in the hang space and mouth out the keynote in time with Pat’s speech, Europe got brand-new keynotes.
As we hear more about VMware, AWS, and IBM, a new story emerges. VMware is talking about cross-cloud management. VMware is also talking about cloud-native applications. VMware is also talking about how you go from the data center to the cloud. VMware is talking about how to transform into a hybrid cloud. It appears there is an interesting thread throughout this. We have read about the winners and losers in VMware’s new approach, but what most are missing is that there are no real losers. There are just winners. It depends on your mindset. The Achilles’ heel of IT is not hybrid cloud, but scale. How do we scale up our applications fast enough to handle the new IT? The approach VMware is taking is a major pivot for it. Let us look at some fundamentals.
Last week was Oracle OpenWorld. It was held in San Francisco at the Moscone Center, which surprised me. I had thought it was closed for refurbishment, as this was the reason VMware had given for holding its annual US shindig in Las Vegas this year.
It seems like Oracle must always have a public enemy number one. Those of you with long enough teeth will remember spats it has had over the years with Microsoft and, more recently, Google and HPE. Well, it seems that Oracle has a new public enemy in its laser sights, and that is Amazon Web Services (AWS). The OpenWorld keynotes proclaimed that Oracle is now a real cloud player and the fastest growing cloud company out there. However, according to The Register, even the usually docile and compliant conference attendees were quite vociferous in denying this.