Skinning the Apps

Our recent Virtualization EUC podcast conversation with Itzik Spitzen, CTO of Reddo Mobility, explained how his company turns Microsoft programs into web apps. Gray dogs like myself will remember how, back in the days of “everything is turning into a web app,” we used XenApp as a temporary solution. Because of this, most of Citrix’s original customers are still using Citrix.

Reddo Mobility makes HTML5-based front ends of existing Microsoft applications, allowing companies to repurpose them by making them web accessible. This doesn’t affect the existing application infrastructure architecture; it exploits it. Itzik calls this skinning the apps.

Once skinned by Reddo, any HTLM5 browser can access these applications. The company’s current focus is on data-centric apps like CRMs, ERP, and HR applications. These are the low-hanging fruit and, frankly, the most valuable segment to harvest. Because this is delivered via HTML5, it means any device using HTML5 is an acceptable client. Let me repeat this: any device using HTML5 is an acceptable client.

Reddo’s process takes three steps:

Step 1

Start with a Windows session (service/agent), running the application in an HTML5 browser view.

Step 2

Use the UX Planner to tailor what elements are hidden and what elements are shown in the HTML5 display. As the name implies, you’re building a mapped user interface for a mobile screen that gets translated to the existing application.

Step 3

Publish the HTML5 skinning to a web server. Reddo has the ability to lay apps out differently for different-sized screens and devices.

Reddo Mobility is saying its solution is “WYSIWYG.” Wow, I haven’t used that term in a minute.

Behind the user interface, each “module” rests inside the application and is published to the users using it. You don’t actually publish the entire application to the web page. It would be practically impossible for users to be productive and get only the information that they need to use.

Reddo isn’t asking customers to add new security measures; it works within the existing security the company has in place. We cover that in a lot more detail in the podcast.

Beta customers have been selected and provided with the solution. They are going through the data center side implementations as well as setting up end user acceptance testing.

Itzik doesn’t see Reddo as a direct competitor to Citrix XenApp or VMware Horizon. He explains that he feels Reddo’s offering is a complementary technology to those vendors’ products. In fact, Citrix is an investor in Reddo.

To get more than the highlights, check out Episode 10 of our podcast. It’s got a lot more information than we can cover here.

You can follow Reddo Mobility, Itzik Spitzen, and their progress at the links below:

@ispitzen @reddomobility

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