News: Tranxition enters Virtualization Personalization Market with AdaptivePersona

Tranxition is a vendor whose solutions are deployed in two million seats worldwide – but that you have probably never heard of. The company makes migration assistance technology that is bundled into solutions from Scalable Software, Enteo, and HP, and that is also used by large service providers in migration engagements. Today, Tranxition announced a new product, AdaptivePersonna™ that Tranxition will be marketing and selling to end user customers through its own sales channels. AdaptivePersona, like other solutions in this space from vendors like AppSense and RTO Software separates the users personality from the operating system and the application, allowing the personality to be separately virtualized and managed. There are two aspects of AdaptivePersona that set it apart from other solutions. The first is the broader definition of user personality. AdaptivePersona virtualizes the following aspects of the user or desktop environment:

  • Windows Settings
  • Application Settings
  • User Settings
  • User Data

What is unique about this list is the addition of user data to the list. There are other solutions on the market that virtualize Windows Settings, Applications Settings and User Settings, but so far none of them has added User Data to the mix. The second unique aspect of AdaptivePersona is the manner in which Window Settings and Application Settings are virtualized across version of operating systems and applications. AdaptivePersona includes a SmartShadow™ Thesaurus which is a database of version specific OS and applications settings (gleaned from years of use by its partners in migrations from one OS version or application to another). SmartShadow allows a user to move between workstations running different versions of Windows Operating Systems or applications, and have their settings follow them both from old version to new version and from new version to old version. A user can therefore move from a PC running Windows XP and Office 97 to a PC running Vista and Office 2003, and back again and have all of their settings and personalizations follow them in both directions.

AdaptivePersona is like AppSense User Environment Manager in that it has its own databases. User data is stored in a virtual file system that is fully accessible to administrators. Personality data is stored in a database in a manner similar to how AppSense stores this data. These approaches are different from RTO Software Virtual Profiles in that these approaches replace the file store for the AD server with databases from the vendor. The advantage of replacing the AD profile store is that settings and data other than the Windows profile can be easily virtualized, and that settings in individual operating systems and applications can be managed separately. However, these new features come at the cost of requiring that the enterprise put in a highly available infrastructure to make the virtualized personality available to users. Putting the user personality into a separate file and database store also makes managing pilots a bit more challenging as users cannot go back and forth between workstations that have had their personality virtualized and ones that have not and still get their settings. The RTO solution allows for a seamless rollout from pilot to production and does not require this level of back end infrastructure – but at the cost of not supporting the virtualization of user data, nor the two way migration of OS and applications settings that AdaptivePersona provides. AdapativePersona The first release of AdaptivePersona is targeted at VDI environments, with the obvious benefit of allowing enterprises to maintain just one OS image with all user specific settings extracted from the image and applied at logon time. The first release of AdapativePersona does not have an offline mode with a local cache of the personalization settings, so the company is waiting to target the fat client desktop and mobile worker use cases until after an off line mode with local caching is added later this year. Pricing for AdaptivePersona is available in both Named User and Concurrent licenses, and ranges from $24 to $38 depending upon which licensing model and edition of the product is chosen. The complete Tranxition news release is below.

Tranxition Introduces User Virtualization Solution To Support Virtual Desktops

Industry’s first ‘personality hypervisor’ with unique OS and application version translation to cut desktop management costs

Beaverton, OR, August 24, 2009 – Tranxition, a leader in desktop personality and management solutions, today announced AdaptivePersona™, a user virtualization solution that accelerates virtual desktop adoption and reduces operating costs by up to 40%.  AdaptivePersona debuts at VMworld in San Francisco, August 31, 2009 in the New Innovators Pavilion booth #1438N and will be generally available September 2009. According to Mike Rose, IDC’s Industry Analyst for Enterprise Virtualization Software, “Tranxition’s AdaptivePersona is an important technology in making desktop virtualization cost effective and scalable. We believe solutions that break the one-to-one relationship between desktop experience and infrastructure, can enable organizations to deploy Centralized Virtual Desktops to a broader range of users than would otherwise be possible with base platforms.” For IT, AdaptivePersona eliminates the trade-off between managing desktops, operating systems, and applications as commodities versus providing the rich personalized desktop experience users demand.  Employees can work productively in a familiar environment on any PC or server-based desktop instance regardless of Windows or application version – with minimal IT support overhead.

Innovative Technology

AdaptivePersona combines two innovative technologies to power a truly dynamic and completely virtual personality. Tranxition’s patented ‘personality hypervisor’ is the industry’s first user-centric hypervisor that intelligently intercepts and virtualizes desktop personality activity   By meshing changes with the personality data store as they happen, a virtual personality is available on any desktop whenever it is needed. Tranxition’s unique patent-pending SmartShadow™ technology includes a thesaurus capability that stores and translates abstracted user customizations between different OS and application versions.  With a dynamically translation, users experience a consistent and familiar desktop–in heterogeneous environments – without IT intervention.  Additionally, this technology eliminates the need for complex user migration processes for migrations as well as dramatically reduces disruptions caused by unplanned user-related events. Leading IT service providers such as Infinite Group, Inc. (IGI) are embracing AdaptivePersona to resolve new challenges created by desktop virtualization.  “Managing the user desktop experience is a key focal point for our customers in addressing VDI roadblocks,” said Jason Langone, vice president of virtualization solutions at IGI.  “We’re excited about Tranxition’s AdaptivePersona because we believe it’s one of the most progressive solutions in this area and will allow our customers to keep up with and manage increasingly complex desktop and user scenarios.”

Decouple Personality for Effective Desktop Virtualization

In common desktop environments personality is entangled with the OS and applications.  This leads to additional IT costs as well as lost user productivity when any part of the environment changes or fails. AdaptivePersona addresses these issues by virtualizing the entire desktop personality — user customizations and data, in and outside of the Windows profile. By decoupling desktop personality from the underlying infrastructure virtual and traditional desktops become more affordable to manage. According to analysts, a company with 3,000 desktops spends $1.2 to $1.9 million per year in direct IT labor costs to manage their enterprise desktops. AdaptivePersona reduces up to 40% of those ongoing IT labor costs, reducing operating expenses by $500,000 to $800,000 per year. AdaptivePersona enables dynamic assembly of non-persistent virtual desktops and unique personality resulting in reduced storage and management requirements. With AdaptivePersona, IT staff can dynamically manage personality: “hot start” VDI deployments to increase user adoption with a familiar desktop environment as well as utilize a single personality management process across both virtual and traditional desktops. Even within a completely personalized desktop environment, IT retains control and compliance of the desktop infrastructure. “The rapid acceptance of dynamic virtual desktops have exposed management challenges that are driving the demand for a completely independent and floating virtual personality,” said Bob Hoffman, president and COO of Tranxition. “Our new approach to managing users’ desktop experience will advance desktop management practices and effortlessly deliver personality to new desktop platforms.”

Posted in End User ComputingTagged , , ,