News: Hortonworks Files for an Initial Public Offering (IPO)

Hadoop startup Hortonworks, which spun off from Yahoo in 2011, has filed its paperwork with the Securities and Exchange Commission for an initial public offering.


Hortonworks, one of the two major providers of an open-source Hadoop distribution (Cloudera is the other) has filed with the SEC for an IPO. Much like the performance management business has been getting reinvented by innovators like New Relic and AppDynamics, Hortonworks and Cloudera have been reinventing how data is stored and how data is consumed. In this respect, they lead the “big data” market.

We have to assume that if Hortonworks goes public, Cloudera will follow shortly. Once this happens, there will be two publicly traded new big data vendors competing with the old relational vendors—Oracle, Microsoft, IBM, and SAP. This will likely prove to be another example of the larger and more established vendors being asleep at the switch and letting newcomers run off with a new market opportunity.

Official Hortonworks press release

An excellent writeup on Hortonworks and the IPO is up on Gigaom


Hortonworks has filed for an IPO, positioning it as one of the leaders of the new big data market.

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Bernd Harzog
Bernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

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