Today at VMworld 2012 inSan Francisco, VMware announced a new integrated bundle of functionality, the vCloud Suite 5.1. This new bundle represents a significant re-packaging of the VMware product line – and coupled with new pricing lays down the gauntlet for the virtualization platform industry and its supporting ecosystem.

Contents of the new vCloud Suite

If you ever wanted to buy all of the most important elements of the VMware product line in one bundle your dream has come true.

The vCloud Suite 5.1 (click to enlarge)

VMware is now offering in one SKU (one product) the following functionality:

  • vSphere 5.1
  • The entire vCenter Operations Management Suite (Performance, Capacity and Configuration Monitoring)
  • vFabric Application Director (a GUI for specifying an entire application system, which then gets rendered as a vApp).
  • A new version of vCloud Director that allows for Virtual Data Centers to span clusters
  • A new vCloud Networking and Security component that includes VXLAN (a layer 2 network across clusters, and up to 16 million virtual networks)
  • Integrated security including the Edge Gateway (formerly vShield Edge), App (formerly vShield App) and integration with third party network and security services through NetX and EpSec
  • A new version of Site Recovery Manager that supports SRM based DR to Cloud Services (eliminates the need for a failover site for DR)

Implications

There are two broad sets of implications to these moves:

  1. For VMware’s platform competitors (Microsoft, Red Hat, and Citrix) the baseline platform now includes many of the value added and differentiated products that used to be sold separately. Therefore the bar has been raised significantly, and along multiple dimensions.
  2. For the ecosystem vendors that used to compete with one or more point VMware products this means that VMware is no longer competing head-to-head in the monitoring, backup, security, and cloud management markets. Vendors in these markets are going to have a make a very strong “best of breed” case, and partner with adjacent vendors to create a set of choices in suites.

Summary

With the vCloud Suite as one SKU, VMware has executed the most significant re-packaging of its software products in its history. While much will depend upon price, these moves will most likely significant accelerate the adoption of virtualization by both existing VMware customers and new prospects.

 

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Bernd Harzog (335 Posts)

Bernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud).

Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets.

Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

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