In order to sell the Software Defined Data Center, VMware needs to prove that it delivers a hard dollar ROI to the customers of the Software Defined Data Center. Commoditizing the expensive networking hardware business and commoditizing the expensive storage hardware business are two excellent ways for VMware to deliver that hard dollar ROI, and for VMware to be able to justify its price premium over competitive offerings.
VMworld 2013 is upon us and one of our tasks is to figure out which vendor’s booths to go see. With over 230 booths to choose from this is a daunting task. If you are interested in finding creative new solutions to your management, monitoring, deployment, security, data protection, and desktop management problems, this list will help you.
The benefits of virtualizing networking and storage will be very different than were the benefits of virtualizing CPU and memory. VMware’s success to date has not come at the expense of server vendors. However VMware’s success with virtualized networking will come at the expense of Cisco. The success with virtualizing storage will come at the expense of enterprise storage vendors. By commoditizing networking and storage VMware will deliver substantial benefits to its customers, and create strained relationships with vendors who used to be partners.
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Legacy management frameworks are going to get replaced by SDDC Management Platforms that combine big data back ends, analytics and ecosystem friendly data collection and integration strategies to give customers the best of both worlds. Customers will be able to choose from among best of breed solutions, and then integrate them at the data level via a big data back end data store. This will revolutionize the management software industry, give rise to a new set of leaders in this industry, and completely destroy the legacy management frameworks.
VMware will be the first vendor to deliver a SDDC. VMware’s SDDC Management Stack will be the first cohesive and complete management stack for that SDDC. The combined benefits of the SDDC along with management purpose built for the SDDC will allow VMware to deliver substantial value to its customers once these products all ship.
VMware with Log Insights and Splunk with the Splunk Analytics for Hadoop have positioned themselves as leaders for the management platform that will be the foundation of the stack of products that will be used to manage the software defined data center and the cloud. This will kick off a death spiral in the businesses of the legacy management software businesses, and ultimately create a new ecosystem of publicly traded management software vendors.
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VMware has announced its log management product – Log Insight. Log Insight is priced at $200 per monitored OS instance (per VM pricing) and is to be available in Q3 of this year. VMware’s own vSphere environment is the first targeted environment, and the first use caseis Operations Management. Right now this is clearly a 1.0 offering competing with a very mature Splunk Enterprise offering – but there are some very interesting short term and long term dynamics at play.