The public cloud reality is much different than the hype. You only get from the public cloud what you bring to it. You need to bring your own security, performance monitoring, knowledge, and expertise.
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A major aspect of virtualizing any business critical application is data protection which encompasses not only backup, but disaster recovery, and business continuity. It is imperative that our data be protected. While this is true of all workloads, it becomes a bigger concern when virtualizing business critical applications. Not only do we need backups, but we need to protect the business, which is where business continuity comes into play.
Through a variety of initiatives including the Insime spin-in and the acquisition of Cloupia, Cisco is signalling that it is heading in the direction of becoming a management software vendor for virtualization and the cloud. This amounts a sharpening of the competitive knives with respect to VMware, and may position Cisco to become a factor in the disruption of the legacy management software businesses of IBM, BMC, HP and CA.
It is possible to get data protection for your virtual and cloud environments for free today, but there are are often limits. Trialware as it is called provides just enough of a taste for the data protection tool to convince you to buy the versions with more capabilities. However, for the SMB, the free versions may be good enough.