The Freemium sales model is a business model innovation best suited to inexpensive products that are very easily understood (and therefore not very new or very different) and that solve an obvious problem in a manner that is more convenient for the customer to acquire and implement. There are not many new virtualization and cloud technology companies who set out to produce undifferentiated products which suggests that a general application of the Freemium model to startups in our ecosystem is ill advised. Enterprise customers should pay great attention to products that are being marketing in this manner to ensure that they do not end up growing the use of something that was purchased in a tactical manner into a strategic use case.
VMware dominates the enterprise virtualization platform business with vSphere, and is poised to create a vSphere compatible public cloud ecosystem around vCloud. Layering Management software on top of these platforms is a logical progression up the value stack, as is layering an applications platform (vFabric) on top of vSphere and vCloud. VMware’s end user computing strategy seems to be too tied to VDI to be able to break out of the fundamental limitations associated with this approach, and will likely leave the larger question of how to manage the next generation desktop to the previously mentioned startups and perhaps Symantec.
With VMworld around the corner, it is interesting to note the new an old players within the Virtualization Backup space. The virtualization backup space often includes:
* VM Backup
* VM Replication
* Continuous Data Protection (CDP)
* Storage Hardware Replication
Pretty much anything that will maintain your VMs while allowing your data to be placed elsewhere for later retrieval; such a place could be the cloud. In this article we will avoid Storage Hardware Replication and discuss only backup software.
Cloud Computing ...
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The combination of Quest, Vizioncore and Surgient creates a company that for the first time has all of the management pieces required for an enterprise to be able to virtualize tier one applications and to automate the process of assuring service levels for these applications. This puts Quest in position to be a clear leader in the virtualization management market.
Virtualizing business critical systems requires that a layer of virtualization management solutions be added to the virtualization platform. Virtualization management solutions in the areas of virtualization security, virtualization configuration management, virtualization service and capacity management, virtualization service and capacity management, virtualization provisioning and lifecycle management and backup and recovery should be added to the platform.
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Virtualization Security, Configuration Management, Service and Capacity Management, Provisioning and Lifecycle Management, and Backup/Recovery are essential functions that must be added to a virtualization platform when virtualizing business critical applications. VMware vSphere is clearly the market leading and most robust virtualization platform – and clearly the virtualization platform most suitable as the foundation of a virtualization system designed to support business critical applications. However, the virtualization platform must be complemented with third party solutions in these areas in order to create a system that can truly support business critical applications in an effective manner.
When you read books on virtualization, cloud computing, security, or software product sheets a common word that shows up is Policy. Tools often claim to implement Policy, while books urge you to read or write your Policy. But what does Policy imply?
Webster (webster.com) defines policy as:
1 a : prudence or wisdom in the management of affairs b : management or procedure based primarily on material interest
2 a : a definite course or method of action selected from among alternatives and in light of given conditions to guide and determine present and future decisions b : a high-level overall plan embracing the general goals and acceptable procedures especially of a governmental body
When you read policy in product literature and books we are looking at definition number 2 and often a over b. But what does this mean to those who administer and run virtual environments or make use of cloud services?
During the Virtualization Security Podcast on 7/8, Vizioncore’s Thomas Bryant joined us to discuss the state of virtualization backup security and forensic use of such backups. In the world of virtualization, backups are performed mostly by 4 distinct vendors: VMware Data Recovery (VDR) and VMware Consolidated Backup (VCB), Vizioncore vRanger, Veeam, and PHD Virtual Backup for vSphere. Each of these provide the most basic of security capabilities:
* Encrypted tunnels for data movement (SSL)
* Encryption of the backup
But in the increasing global nature of businesses and the difference in privacy laws between townships, states, and the need for Secure Multi-Tenancy, backup companies fall short with their products while making it increasing harder to use backups as a source of forensically sound data.
Virtual Thoughts Podcast the Rebirth, Join us Tuesday 29th June @ 7:00pm (BST), 2:00pm (EST), 11:00am (PST)