The Freemium sales model is a business model innovation best suited to inexpensive products that are very easily understood (and therefore not very new or very different) and that solve an obvious problem in a manner that is more convenient for the customer to acquire and implement. There are not many new virtualization and cloud technology companies who set out to produce undifferentiated products which suggests that a general application of the Freemium model to startups in our ecosystem is ill advised. Enterprise customers should pay great attention to products that are being marketing in this manner to ensure that they do not end up growing the use of something that was purchased in a tactical manner into a strategic use case.
VMware dominates the enterprise virtualization platform business with vSphere, and is poised to create a vSphere compatible public cloud ecosystem around vCloud. Layering Management software on top of these platforms is a logical progression up the value stack, as is layering an applications platform (vFabric) on top of vSphere and vCloud. VMware’s end user computing strategy seems to be too tied to VDI to be able to break out of the fundamental limitations associated with this approach, and will likely leave the larger question of how to manage the next generation desktop to the previously mentioned startups and perhaps Symantec.
VMware has said that is it committed to its Desktop Virtualization Strategy but VMWare’s commitment to VDI as the only solution is going to mean that unless you are only going to deploy VDI you’ll likely consider another vendor to help you achieve your goal.
There are two desires which are fundamentally in conflict, and addressing this conflict is the biggest opportunity in desktop computing. Can you manage the demand for users to have effective IT at their fingertips while controlling access and costs from the centre?
Virtual Thoughts Podcast the Rebirth, Join us Tuesday 29th June @ 7:00pm (BST), 2:00pm (EST), 11:00am (PST)
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When working with VMware ESX there are some tips that I can share that can help you manage your environment. This tips are not anything really new or exciting but rather a reinforcement of some best practices to live by in order to improve auditing for compliance and troubleshooting. Use of the following in conjunction with remote logging functionality will improve your compliance stance and improve your ability to troubleshoot over a period of time.
How you may ask? By using a tool that logs all local administrator actions to a remote logging host. There are two ways to do this today for ESX (SUDO and the HyTrust Appliance) and only one mechanism for ESXi and vCenter (the HyTrust Appliance).
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They say there’s no such thing as bad weather – just the wrong sort of clothes. Likewise, there shouldn’t be such a thing as a bad user profile experience – its more likely you’ve the wrong type of profile solution. VMWare View users can undoubtedly look forward to faster logon times, but is that the only thing they need?
VMware has acquired the Virtual Profiles, Pinpoint, and Discover assets of RTO Software. This will raise the bar on the other vendors of desktop virtualization platforms (Microsoft and Citrix), but will also leave room for more granular User Environement Management approaches from vendors like RES Software, LiquidWare Labs, Tricerat, and when they ship – UniDesk.
Quite a bit has gone on in our industry in the last year. While this is not intended to be a comprehensive review of all that has occurred, we hope that we have captured the important events that have shaped virtualization and cloud computing.
When considering your VDI deployment hosting your workspaces is not the only consideration. Careful consideration needs to be made on the management of the performance, license use and user’s environment to give, not only a good user experience, but a timely return on your investment.