In a press release on June 29, 2011 AppSense announced that its User Virtualization Platform is now a core building block of HP’s new Client Virtualization Reference Architecture. Along with Microsoft, VMware and Citrix, AppSense User Virtualization has been recognized by HP as a crucial technology for a successful architecture that meets the goals for client virtualization.
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About 18 months ago fellow Citrix Technology Professional Pierre Marmignon realized that there was a gap in the market for a simple robust user environment management solution that could remove the continual nightmare of managing complex Windows logon scripts and user environment settings in virtual desktop environments. Skip forward to today and Pierre has just announced the release of VirtuAll User Environment Manager (VUEM), and it is excellent.
Business Agility ...
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User Virtualization makes your user’s information manageable and portable. With User Virtualization the components of a desktop relating to the user are decoupled from the operating system and applications. Goldman Sachs investment is not to gain market share per se, but to allow AppSense to rapidly expand to meet the demand that their product has generated and helps drive a rapidly expanding desktop virtualization and management market.
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This years Innovation Sandbox at RSA Conference was won by a little know company to virtualization and cloud security vendors, its name is Invincea. However, it makes use of virtualization to aid in security. This years finalists once more included HyTrust for the inclusion of what appears to be complete UCS support within the HyTrust Appliance, Symplified which provides a unified identity within a cloud, CipherCloud which encrypts bits of your data before uploading, but not enough encryption to mess with sort and other algorithms. Plus other non-cloud like products: Entersect (non-repudiation in the form of PKI), Gazzang (MySQL Encryption), Incapsula (collaborative security to browsers), Pawaa (embed security metadata with files), Quaresso (secure browsing without browser/OS mods), and Silver Tail (mitigation).
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While we may well be on the road towards VMware becoming the layer of software that talks to the hardware in the data center – removing Microsoft from that role, this is not the end of Windows. If Windows were just an OS, it would be severely threatened VMware insertion into the data center stack. But Windows is not just an OS. Windows is also a market leading applications platform with .NET have a far greater market share and base of developers than vFabric. Windows is also in the process of becoming a PaaS cloud – one that will be living at Microsoft, at thousands of hosting providers, and at probably every enterprise that is a significant Microsoft customer. This incarnation of Windows is at the beginning of its life, not the end.
Cloud Computing ...
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For a developer, and subsequently the team of people that has to support certain kinds of applications in production, a PaaS cloud can be a wonderful thing. Why can a PaaS cloud be so wonderful? Because if you have a web based application based upon Java, Ruby-on-Rails, or .NET you can find a cloud provider that handles the entire hardware and software platform for your application.
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Can you use Desktop Virtualization in your organization to improve IT delivery? Desktop Virtualization, as a concept, is straightforward – separate the desktop environment from the physical machine. This gives you benefits in terms of speed of delivery, how you can provide access to mobile and remote workers, how you can ensure security and compliance.
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The Freemium sales model is a business model innovation best suited to inexpensive products that are very easily understood (and therefore not very new or very different) and that solve an obvious problem in a manner that is more convenient for the customer to acquire and implement. There are not many new virtualization and cloud technology companies who set out to produce undifferentiated products which suggests that a general application of the Freemium model to startups in our ecosystem is ill advised. Enterprise customers should pay great attention to products that are being marketing in this manner to ensure that they do not end up growing the use of something that was purchased in a tactical manner into a strategic use case.
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VMware dominates the enterprise virtualization platform business with vSphere, and is poised to create a vSphere compatible public cloud ecosystem around vCloud. Layering Management software on top of these platforms is a logical progression up the value stack, as is layering an applications platform (vFabric) on top of vSphere and vCloud. VMware’s end user computing strategy seems to be too tied to VDI to be able to break out of the fundamental limitations associated with this approach, and will likely leave the larger question of how to manage the next generation desktop to the previously mentioned startups and perhaps Symantec.