The Freemium sales model is a business model innovation best suited to inexpensive products that are very easily understood (and therefore not very new or very different) and that solve an obvious problem in a manner that is more convenient for the customer to acquire and implement. There are not many new virtualization and cloud technology companies who set out to produce undifferentiated products which suggests that a general application of the Freemium model to startups in our ecosystem is ill advised. Enterprise customers should pay great attention to products that are being marketing in this manner to ensure that they do not end up growing the use of something that was purchased in a tactical manner into a strategic use case.
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On the heels of receiving United States patent approval for its RES Virtual Desktop Extender (VDX) technology, RES Software have announced that it will also be offering VDX as a standalone product. A feature within RES Workspace Manager (formerly RES PowerFuse), VDX serves as a fundamental component in the successful deployment of virtual desktops. It enables local applications that typically do not run smoothly, or at all, in virtual environments to run seamlessly within a virtual session. However, while VDX’s functionality allows wider access to hosted desktops, organisations need to ensure that the management and maintenance of that legacy environment isn’t overlooked to the point where it impacts user experience and the organisation’s security.
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If we are going to start over, why not really start over and reinvent the entire infrastructure and management software industries in the process. That way we end up with an infrastructure that was actually designed for the dynamic, agile, and scalable use cases that we are trying to address with a green field approach, and an appropriate set of management tools as well. Is this going to happen? You can bet that there are already VC funded startups in stealth mode working on it.
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Application Virtualization’s benefit is that your business application is no longer dependent on the operating system. Project GoldenGate is Citrix’s new offering to support application deployment to smartphones. Project GoldenGate may be a nice to have for some existing Citrix corporate customers, possibly for a SaaS vendor – but by the time Citrix mature this offering will either web applications work just as well on a smartphone, or will there be established development houses who can offer application that work directly on your company smartphone devices without the Citrix infrastructure and without the Citrix license cost?
VMware and Citrix are partners – they have just not announced it. Both companies have realized that customers want the market leading application delivery suite (Citrix) to work on the market leading data center virtualization platform (vSphere) and with the cooperation of the partners who implement both solutions have made it happen.
VMware dominates the enterprise virtualization platform business with vSphere, and is poised to create a vSphere compatible public cloud ecosystem around vCloud. Layering Management software on top of these platforms is a logical progression up the value stack, as is layering an applications platform (vFabric) on top of vSphere and vCloud. VMware’s end user computing strategy seems to be too tied to VDI to be able to break out of the fundamental limitations associated with this approach, and will likely leave the larger question of how to manage the next generation desktop to the previously mentioned startups and perhaps Symantec.
How can you run IE6 in a Windows 7 or a Windows 2008 environment? Looking at how to use desktop and presentation virtualization in comparison to application virtualization to deliver choice and options to your users in the desktop environment
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Oracle has sued Google over Google’s development of a Java compatible JVM in the Android operating systems called Dalvik. This has the potential to have impacts outside of the smart phone industry as VMware is basing its entire applications platform strategy on a Java compatible JVM developed by SpringSource.
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Virtualization Security, Configuration Management, Service and Capacity Management, Provisioning and Lifecycle Management, and Backup/Recovery are essential functions that must be added to a virtualization platform when virtualizing business critical applications. VMware vSphere is clearly the market leading and most robust virtualization platform – and clearly the virtualization platform most suitable as the foundation of a virtualization system designed to support business critical applications. However, the virtualization platform must be complemented with third party solutions in these areas in order to create a system that can truly support business critical applications in an effective manner.