vSphere with Operations Management lets VMware use valuable and differentiated management software like vCenter Operations to make the price of vSphere free or nearly so. One can only wonder if other such bundles are forthcoming, for example vSphere with vCloud Automation Center (vSCAC). VMware has significant product differentiation in management software over Microsoft, and it only makes sense to use this differentiation to combat the perception that vSphere is expensive.
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A VMware win against Microsoft simply requires VMware to turn the pricing tables on Microsoft, and to leverage its highly differentiating functionality in its Software Defined Data Center strategy. VMware could re-establish technical dominance in the data center virtualization space as early as the end of this year by leveraging its software defined networking, software defined storage, and management software assets.