It is possible to get data protection for your virtual and cloud environments for free today, but there are are often limits. Trialware as it is called provides just enough of a taste for the data protection tool to convince you to buy the versions with more capabilities. However, for the SMB, the free versions may be good enough.
Quantum recently announced a ‘Flexible path to Next Generation Backup and Disaster Recovery’, which dovetails nicely with my thoughts on future proofing data protection. Quantum has created, with the help of Xerox, a way to have multi-tenant data protection at the level of the tenant and not just the cloud provider.