Having successfully virtualized all of the low hanging fruit in its customer base, VMware has now put a serious focus upon virtualizing business critical applications and performance critical applications. That focus includes not just highlighting progress to date, but also working with partners who have specific domain expertise is specific applications.
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IT as a Service ...
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Transaction rate, an average response time goal, and an allowable upper bound, combined with transaction rate will come to define performance and capacity. These new metrics will get monetized allowing applications owners to shop for price/performance curves across internal and external service providers on a rational and economic basis.