At the NE VMUG, while walking the floor I saw a new virtualization backup player, perhaps the first generic Replication Receiver Cloud: TwinStrata. And information gained while not at the NE VMUG. There is also a new virtualization backup player just for Hyper-V: Altaro. As well as a new release of Quest vRangerPro. The Virtualization Backup market is a very dynamic market with new ideas, technologies, and concepts being put into the market at every turn. In many ways, the market leaders are not the bigger companies but the smaller and fast growing companies. In the past, it was about features associated with pure backup, but now it is about features and fast disaster recovery and recovery testing.