The Virtualization Practice

Tag Archive for Rebranding

Is VMware trying to remake itself? To Compete with Microsoft?

With all the rebranding going on with VMware, I find it interesting that the new logo for VMware is similar to Microsoft’s logo. A single name instead of the cool boxes they used to have. Did VMware’s brand loose its focus while we were not watching? Is this why VMware is rebranding everthing? Is VMware really trying to remake itself to be more like Microsoft?