Application Deployment solutions reduce the cost of delivering applications and help you manage license use? With the end of support for Windows XP happening in 2014 many businesses are moving towards Windows 7 – ideally this inevitable cost is kept low. Application Virtualization can be used on ‘traditional’ desktops and laptops. Application Virtualization can be used in client side-hypervisors. Application Virtualization extends and increases the efficiencies of desktop virtualization as well as enabling portability and improving compatibility of applications. Application Virtualization can free you, not only from the limitation of having to “install within each device”, but lead the way in offering an alternative to “install on only corporate devices”. Application Virtualization can be a tool to reduce the complexity and time needed to move from Windows XP to Windows 7, and from future application updates. Indeed, for many companies, Application Virutalization is an option that can be used now by utilising existing license agreements, or for less cost than converting the application to run as a web-based service.