The Virtualization Practice

Author Archive for Bernd Harzog

Bernd Harzog
Bernd HarzogBernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

DataCenterVirtualization

In order to sell the Software Defined Data Center, VMware needs to prove that it delivers a hard dollar ROI to the customers of the Software Defined Data Center. Commoditizing the expensive networking hardware business and commoditizing the expensive storage hardware business are two excellent ways for VMware to deliver that hard dollar ROI, and for VMware to be able to justify its price premium over competitive offerings.

DataCenterVirtualization

The benefits of virtualizing networking and storage will be very different than were the benefits of virtualizing CPU and memory. VMware’s success to date has not come at the expense of server vendors. However VMware’s success with virtualized networking will come at the expense of Cisco. The success with virtualizing storage will come at the expense of enterprise storage vendors. By commoditizing networking and storage VMware will deliver substantial benefits to its customers, and create strained relationships with vendors who used to be partners.

SDDC.Management.Stack.Reference.Architecture

Legacy management frameworks are going to get replaced by SDDC Management Platforms that combine big data back ends, analytics and ecosystem friendly data collection and integration strategies to give customers the best of both worlds. Customers will be able to choose from among best of breed solutions, and then integrate them at the data level via a big data back end data store. This will revolutionize the management software industry, give rise to a new set of leaders in this industry, and completely destroy the legacy management frameworks.

SDDC.Management.Stack.Reference.Architecture

The handwriting is on the wall. Managing the SDDC and the cloud will upend the management software industry. BMC has been taken private because it has to go through changes to adapt to the new world that cannot be done as a public company. IBM’s revenues have declined for five straight quarters. CA has resorted to lawsuits against vendors (New Relic and AppDynamics) that have out innovated CA, and who are walking away with the new APM market.

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