The Virtualization Practice

Author Archive for Bernd Harzog

Bernd Harzog
Bernd HarzogBernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

News: Tranxition enters Virtualization Personalization Market with AdaptivePersona

Today, Tranxition announced a new product, AdaptivePersonna™ that Tranxition will be marketing and selling to end user customers through its own sales channels. AdaptivePersona, like other solutions in this space from vendors like AppSense and RTO Software separates the users personality from the operating system and the application, allowing the personality to be separately virtualized and managed.

News: Surgient Announces Version 7 of its Virtual Automation Platform

Virtualization Management vendors who focus upon and add value to VMware specialize in a variety of different use cases. Many of these vendors focus upon providing a management layer across virtualization platforms for the production virtualization environment. Surgient has specialized in providing a management platform for virtualized test and development environments that provides significant additional capabilities over VMware Lab Manager.

Akorri, a leader in virtual infrastructure performance and capacity management for the dynamic data center, today announced the availability of BalancePoint 3.0 – the latest version of the company’s award-winning virtual infrastructure management software. BalancePoint 3.0 allows IT organizations to optimize virtual and physical server and storage infrastructure resources to reduce costs. As companies advance through the stages of server virtualization adoption, they need an infrastructure-wide analytical systems management solution like BalancePoint that provides visibility and control to troubleshoot and assure performance, plan server and storage capacity, and manage service levels.

When VMware bought SpringSource they got three things:

1. Development Tools
2. Java application frameworks (runtime infrastructure for Java based applications)
3. Performance and Availability management tools that came as a result of SpringSource buying the assets of Hyperic earlier this year

Now that VMware owns Hyperic, it owns a monitoring solution that focuses upon the availability and resource utilization of servers, both physical and virtual. This puts VMware in the position to compete directly with third party vendors that have had this space largely to themselves, and will force these vendors to focus on new positioning and new differentiation in order to be competitive.

It was only a matter of time before VMware decided that if it was going to be an applications platform company, and really take on Microsoft, that it would need a presence in the business of building applications, and in providing the run-time infrastructure for applications. Acquiring SpringSource is a brilliant move because it leverages the open source community to devalue and dilute Microsoft standing in the applications tools and platform markets.

VMware, Microsoft and Citrix all include management tools with their offerings. Every enterprise customer of VMware, Microsoft and Citrix virtualization platforms typically uses the default management tools provided by the virtualization platform vendor. However, there are strong reasons to look beyond these tools, and consider offerings from vendors like Dynamic Ops, Embotics, Fastscale, Fortisphere, Hyper9, ManageIQ, Platform Computing, Reflex Systems, Tripware, Surgient, Veeam, and VizionCore.

VMware has updated its document on Timekeeping in Virtual Machines. This update includes a new mechanism by which vendors of performance management products can accurately measure response times for applications and transactions. This strongly positions vendors like Dynatrace, Optier, Knoa and Aternity to provide transaction performance management solutions in support of the virtualization of business critical applications on the VMware vSphere platform.

While VMware is being lead by two executives, Paul Maritz and Todd Nielson who were instrumental in the establishment of Windows as a dominant platform, VMware is today still not acting like a true platform company. Windows became a dominant platform because Microsoft structured its business model around making the platform a success. This included a laser like focus upon the success of the platform, and an approach to partnering that is still unmatched in the industry. VMware can make vSphere into a dominant platform, but only if VMware adopts some plays from Microsoft’s book.

VMware has shipped AppSpeed, the product resulting from VMware’s acquisition of B-hive. AppSpeed is a critical component of VMware’s drive to allow customers to virtualize “every application” even those that require response time guarantees from applications owners. The shipment of AppSpeed will place a focus upon response time as the measure of applications performance in virtualized environments. However, it will also create challenges for VMware Administrators who may view AppSpeed as a source of application and transaction level data that is above a beyond the infrastructure response time data that VMware Administrators really need.

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