The Virtualization Practice

Author Archive for Bernd Harzog

Bernd Harzog
Bernd HarzogBernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

VMware vs. Microsoft – Management Stack Strategies

VMware has made it very clear that it views virtualization as the catalyst technology which enables driving complexity and cost out of the data center, and injecting freedom, agility, and choice into the data center. VMware has also made it clear that these benefits from virtualization will only occur if virtualization itself (the hypervisor and the low level hypervisor management tools) are complemented by a layer of management tools that allow applications that are hosted on internal and external clouds to be managing very differently than they have been in the past.

LiquidWare Labs has announced a new pricing and packaging option for its StratusSphere platform that was specifically designed for Managed Services Providers (MSP’s) who have an existing business managing fat client desktops for large enterprises, and who wish to virtualize all or a part of these desktops. This new offering is called the Managed Virtual Desktop Alliance program, and it is all about helping both the MSP and the MSP’s customer benefit from the cost savings associated with moving a physical desktop into a virtualized state. LiquidWare also announced that Perot Systems (recently acquired by Dell) is the first member of the Virtual Desktop Alliance program.

Cloud hosted applications require a new approach to applications performance management. An approach that is offered on a SAAS basis, with an easy to install application resident agent, and that focuses upon response time instead of resource utilization is required. New Relic RPM is the first example of such an approach.

VMware’s “No OS” Application Platform Strategy

VMware’s SpringSource acquisition will result in VMware directly implementing the SpringSource Java runtimes in a VMware Guest. VMware will also work to allow other open source application frameworks like Ruby on Rails, Python and PHP to run directly in VMware Guests. VMware will provide value added API’s to these run time frameworks, that will make deploying and managing applications built to these frameworks and run on VMware easier. This will put pressure on Microsoft to allow .Net to also run in this manner – potentially setting the stage for the dis-intermediation of Windows as an applications platform.

Today (see below) CA announced that it is acquiring NetQos. The combination of the previously acquired Cassatt and Wily assets with the NetQos assets now give CA the full set of components needed to field a comprehensive performance management solution for virtual and cloud environments. The only question that remains is whether or not CA will be able to effectively position and sell these solutions into the virtualization marketplace against experience competitors like VizionCore and Veeam who have signficant channel and customer presence in this market.

News: Tranxition enters Virtualization Personalization Market with AdaptivePersona

Today, Tranxition announced a new product, AdaptivePersonna™ that Tranxition will be marketing and selling to end user customers through its own sales channels. AdaptivePersona, like other solutions in this space from vendors like AppSense and RTO Software separates the users personality from the operating system and the application, allowing the personality to be separately virtualized and managed.

News: Surgient Announces Version 7 of its Virtual Automation Platform

Virtualization Management vendors who focus upon and add value to VMware specialize in a variety of different use cases. Many of these vendors focus upon providing a management layer across virtualization platforms for the production virtualization environment. Surgient has specialized in providing a management platform for virtualized test and development environments that provides significant additional capabilities over VMware Lab Manager.

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