The Virtualization Practice

Author Archive for Bernd Harzog

Bernd Harzog
Bernd HarzogBernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

The Freemium sales model is a business model innovation best suited to inexpensive products that are very easily understood (and therefore not very new or very different) and that solve an obvious problem in a manner that is more convenient for the customer to acquire and implement. There are not many new virtualization and cloud technology companies who set out to produce undifferentiated products which suggests that a general application of the Freemium model to startups in our ecosystem is ill advised. Enterprise customers should pay great attention to products that are being marketing in this manner to ensure that they do not end up growing the use of something that was purchased in a tactical manner into a strategic use case.

New Relic announced that it now support four application types, Ruby-on-Rails, Java, .Net and PHP. New Relic has therefore broken new ground in the question of trade-offs between depth of monitoring into an application, and breadth of platform support. The prior generation of byte code instrumentation vendors never supported more than two platforms – J2EE and .Net. Products that monitor the OS still cannot see into an application the way that New Relic can – and now New Relic brings this depth of insight to more platforms than anyone else has ever address.

If we are going to start over, why not really start over and reinvent the entire infrastructure and management software industries in the process. That way we end up with an infrastructure that was actually designed for the dynamic, agile, and scalable use cases that we are trying to address with a green field approach, and an appropriate set of management tools as well. Is this going to happen? You can bet that there are already VC funded startups in stealth mode working on it.

It is also interesting to speculate what long term role the Hyperformix statistical modelling technology will play in CA performance management and performance assurance products. VMware has puts its stake in the ground via the acquisition of Integrien that only a real time and self-learning approach will be able to keep up with variability inherent in a virtualized or cloud based system in order to provide effective root cause analysis. It is possible that over time this modelling technology will evolve into a real time self learning performance management capability analogous to what is p; provided by VMware/Integrien and Netuitive. If this occurs this will mean that CA will be the first and only one of the big four systems management vendors with an effective root cause strategy for the new dynamic data center.

Buying the Managed Objects assets of Novell would give VMware a credible entry into the Business Service Management realm with product assets that could compete head to head with those from CA, IBM, HP and BMC – especially on the VMware platform. However there were significant issues with BSM as implemented by all of these vendors, and acquiring a BSM product set would not in an of itself address those all of those (Integrien helps with root cause) issues. The real answer here remains a virtualization and cloud competent performance assurance capability which should be attainable without recreating the baggage of BSM.

VMware’s 5 Businesses and the “New Stack”

VMware dominates the enterprise virtualization platform business with vSphere, and is poised to create a vSphere compatible public cloud ecosystem around vCloud. Layering Management software on top of these platforms is a logical progression up the value stack, as is layering an applications platform (vFabric) on top of vSphere and vCloud. VMware’s end user computing strategy seems to be too tied to VDI to be able to break out of the fundamental limitations associated with this approach, and will likely leave the larger question of how to manage the next generation desktop to the previously mentioned startups and perhaps Symantec.

Self-learning performance management solutions like Integrien and Netuitive are going to be absolutely an essential part of the migration to dynamic data centers and IT as a Service. Once these dynamic data centers scale out to the thousands of applications in a typical enterprise, and scale up to address the most performance critical applications, the rate of change in the environment will be too high for legacy tools and manual administration to be able to keep. up. These automated self-learning approaches will be the only way in which IT Operations will be able to stay on top of these new environments while staying within staffing and budget constraints.

VMware has said that is it committed to its Desktop Virtualization Strategy but VMWare’s commitment to VDI as the only solution is going to mean that unless you are only going to deploy VDI you’ll likely consider another vendor to help you achieve your goal.
There are two desires which are fundamentally in conflict, and addressing this conflict is the biggest opportunity in desktop computing. Can you manage the demand for users to have effective IT at their fingertips while controlling access and costs from the centre?

Plugin by Social Author Bio