The Virtualization Practice

Author Archive for Bernd Harzog

Bernd Harzog
Bernd HarzogBernd Harzog is the Analyst at The Virtualization Practice for Performance and Capacity Management and IT as a Service (Private Cloud). Bernd is also the CEO and founder of APM Experts a company that provides strategic marketing services to vendors in the virtualization performance management, and application performance management markets. Prior to these two companies, Bernd was the CEO of RTO Software, the VP Products at Netuitive, a General Manager at Xcellenet, and Research Director for Systems Software at Gartner Group. Bernd has an MBA in Marketing from the University of Chicago.

VMware has made significant changes to the recently announced vRAM based pricing. The single most significant change is that potential barriers to the virtualization of memory intensive business critical applications have been eliminated by ensuring that no application no matter how big can cause a charge of more than 96GB to be levied against the pool of available vRAM.

Performance Management for Desktop Virtualization (VDI) and Presentation Virtualization (SBC)

Ovum’s research found that desktop virtualization currently represents approximately 15% of the business PC market. However, this figure is dominated by the Presentation Virtualization model (12%), typically used in call datacenter-type environments, and has been for the last 10 years. If PV/terminal services are excluded, the next generation of solutions aimed at CIOs, from the likes of Citrix, Quest and VMware, hold less then 3% of the market, showing that many CIOs are holding back from taking the plunge.

VMware has done the right thing by taking care of their enterprise customers and making sure that they know that they can purchase vSphere 5 licenses under the terms of their existing ELA’s. The vast majority of smaller customers who run a small number of purchased applications are unlikely to be impacted by the new vRAM licensing, as their is probably plenty of vRAM headroom to take care of their needs. The issue is with customers who are not quite large enough to have an ELA, and who have sophisticated mixes of purchased and internally developed applications – and who are trying to push the density envelope in order to maximize their return from their investment in VMware. This customers are going to have to look at the new licensing in the above terms and make their own decisions.

VMware – A Train with an Engine, 3 Boxcars, and a Caboose

VMware is already the most important, and with vSphere the best systems software vendor on the planet. This is true not only based upon the current success of the vSphere platform, but the quality of the long term strategies in place for vFabric, vCloud, and vCenter. With vSphere 5, VMware can ill afford distractions that detract from the momentum of the attack upon the remaining 60% that is not virtualized. The strategic investments in vFabric, vCloud, and vCenter then call into question of viability of having a desktop virtualization business (View) that is today in product and tomorrow in vision a minor subset of what Citrix is delivering and articulating.

The single most dangerous part of this new pricing (to VMware) is rooted in the following fact. What is left to virtualize is very different from what has been virtualized to date. If what VMware has done is change its licensing around to replace one metric (cores) with another (vRAM) in a manner that would have allowed it to get the same revenue from its existing customers to date, then VMware has totally missed the boat.

vSphere 5 – Virtualize Business Critical Applications with Confidence

Just in time for the adoption of vSphere 5 by enterprises seeking to virtualize business critical and performance critical applications, AppFirst, BlueStripe, and ExtraHop have pioneered a new category of APM solutions. This new category is focused upon allowing IT to take responsibility for applications response time for every application running in production. This is an essential step on the road toward virtualizing the 60% of the applications that remain on physical hardware.

ExtraHop has now made an important contribution to the question of how to measure applications performance across physical and virtual environments. Properly deployed ExtraHop can play a critical role in helping enterprises virtualize the 60% of the remaining applications that are “hard”, “performance critical”, and “business critical”. As vSphere 5.0 is right around the corner, the timing could not be better.

What is still missing here is any kind of an end-to-end view of infrastructure latency that is also real time, deterministic and comprehensive. The marrying of the SAN point of view with the IP network point of view is the obvious combination. The hard issue here will be the identification of the applications so that these view of infrastructure performance can be surfaced on a per application basis. In summary, we have a long way to go here, and this just might be why so many of those virtualization projects for business critical and performance critical applications are having so much trouble getting traction.

News: VMTurbo Raises the Bar for Free vSphere Monitoring – Again

VMTurbo’s unique Service Assurance capabilities (and the ability to charge for them in the paid products) allows VMTurbo to make baseline performance and capacity management for vSphere environments available for free. This represents a significant redefinition of where the value is and where the value is not in the virtualization performance management business.

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