The Virtualization Practice

Who We Are

The Virtualization Practice, LLC, is a boutique analyst firm concentrating on virtualization and cloud technologies, companies, and organizations. If your product, organization, or company works in, fixes problems within, or enables virtual and cloud environments, we are interested in hearing from you. Our goal is to educate the market about what is out there for virtual and cloud environments.

Although these environments have been around for many years, we still find that many people do not know what is available. We are here to solve that problem by providing education and a look at what the future can hold. We do this by taking briefings, talking with people, researching various topics, and concentrating on thought leadership in the areas of virtualization and cloud technologies and services. We help our sponsors by writing about their products and technologies, determining how their products fit into virtual and cloud environments, and assisting them with the marketing of their products from messaging to getting the word out.

For more information please Request our Sponsors Package, fill out a Help request, or contact us at:

The Virtualization Practice, LLC
7300 Napier Trail
Austin TX, 78729

What sets us apart is that all our analysts are consultants in their own right, working day in and day out on what they write about. Our cast of characters follows:

Edward Haletky
Analyst — Virtualization Security
Analyst — SMB Virtualization
Analyst — Cloud Computing
Edward Haletky

Edward L. Haletky, aka Texiwill, is the author of VMware vSphere(TM) and Virtual Infrastructure Security: Securing the Virtual Environment as well as VMware ESX and ESXi in the Enterprise: Planning Deployment of Virtualization Servers, 2nd Edition. Edward owns AstroArch Consulting, Inc., providing virtualization, security, network consulting and development and The Virtualization Practice where he is also an Analyst. Edward is the Moderator and Host of the Virtualization Security Podcast as well as a guru and moderator for the VMware Communities Forums, providing answers to security and configuration questions. Edward is working on new books on Virtualization.

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Tom Howarth
Analyst — Data Center Virtualization
Tom HowarthTom Howarth is an IT Veteran of over 20 years experience and is the owner of PlanetVM.Net Ltd, Tom is a moderator of the VMware Communities forum. He is a contributing author on VMware vSphere(TM) and Virtual Infrastructure Security: Securing ESX and the Virtual Environment, and the forthcoming vSphere a Quick Guide. He regularly does huge virtualization projects for enterprises in the U.K. and elsewhere in EMEA. Tom was Elected vExpert for 2009 and each subsequent year thereafter.
Mike Norman
Analyst — Open Source
Mike NormanFrom 2009 to 2014 Dr Mike Norman was the Analyst at The Virtualization Practice for Open Source Cloud Computing. He covered PaaS, IaaS and associated services such as Database as a Service from an open source development and DevOps perspective. He has hands-on experience in many open source cloud technologies, and an extensive background in application lifecycle tooling; automated testing – functional, non-functional and security; digital business and DevOps. in 2014 he moved on to become Cloud Services Architect at JP Morgan Chase.
Steve Beaver
Analyst — Data Center Virtualization
Steve BeaverStephen Beaver is the co-author of VMware ESX Essentials in the Virtual Data Center and Scripting VMware Power Tools: Automating Virtual Infrastructure Administration as well as being contributing author of Mastering VMware vSphere 4 and How to Cheat at Configuring VMware ESX Server. Stephen is an IT Veteran with over 15 years experience in the industry. Stephen is a moderator on the VMware Communities Forum and was elected vExpert for 2009 and 2010. Stephen can also be seen regularly presenting on different topics at national and international virtualization conferences.
Simon Bramfitt
Analyst — Desktop Virtualization
Simon Bramfitt

Simon is an independent industry analyst covering enterprise desktop, mobile and application virtualization, delivery and management technologies.

He is an experienced solutions architect with unmatched insight into the challenges of designing large (200,000 seat plus) high availability presentation and desktop virtualization systems.

Simon was invited to join the Citrix Technology Professionals (CTP) group in May 2010 and joined the Virtualization Practice in September 2010

Greg Schulz
Analyst — Storage Networking – Guest Blogger
Greg SchulzGreg Schulz is Founder and Sr. Analyst of independent IT advisory and consultancy firm Server and StorageIO (StorageIO). He has worked in IT at an electrical utility, financial services and transportation firms in roles ranging from business applications development to systems management and architecture planning. Greg has also worked for various vendors in addition to an analyst firm before forming StorageIO. Mr. Schulz is author of several books (Cloud and Virtual Data Storage Networking – CRC Press, The Green and Virtual Data Center – CRC Press, Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures – Elsevier), active with social media with his engaging approach and a top ranked blogger. He has a degree in computer science and master’s degree in software engineering. Learn more at
Bob Plankers
Analyst — Datacenter Virtualization and Emerging Technologies
Bob PlankersBob Plankers is an IT generalist with direct knowledge in many areas, such as storage, networking, virtualization, security, system admistration, and data center operations. He has 17 years of experience in IT, is a three-time VMware vExpert and blogger, and serves as the virtualization & cloud architect for a major Midwestern university.
Mike Kavis
Analyst — Agile Cloud Development
Mike KavisMike is a VP/Principal Architect for Cloud Technology Partners. Mike has served in numerous technical roles such as CTO, Chief Architect, and VP positions with over 25 years of experience in software development and architecture. A pioneer in cloud computing, Mike led a team that built the world’s first high speed transaction network in Amazon’s public cloud and won the 2010 AWS Global Startup Challenge. An expert in cloud security, Mike is currently writing a book for Wiley Publishing called “Architecting the Cloud: Design Decisions for Cloud Computing Service Models (IaaS, PaaS, SaaS)” which is expected to be released in late 2013.
Glenda Canfield
Analyst — Presentation Virtualization
Analyst — Desktop Virtualization
Glenda Canfield

Citrixgurl (A.K.A. Glenda Canfield) is an expert on virtualization in the enterprise and has 20 years of experience designing and supporting on-demand data centers. Her experience includes large distributed data centers with concurrent Citrix connections in the tens of thousands. As well as significant experience with VMWare. She has had a successful background in R&D around access devices including mobile.

While not an “expert” speaker, she has presented at Citrix Iforum, Citrix Summit and Briforumc Digital Summit and more. She also writes the occasional article and has been published by multiple sources as well as quoted in multiple articles.

James Rankin
Analyst — Desktop Virtualization
James RankinJames has worked in IT since 1995, spending nearly ten years as a server engineer and systems administrator before choosing to focus heavily on user and application virtualization in late 2004. Based in the north-east of England, he runs his own consultancy focusing primarily on Citrix, AppSense, Microsoft and VMware technologies. He recently received the AppSense Community Advisor award for contributions to the online USV community.
Jo Harder
Analyst — Application Virtualization
Analyst — Desktop Virtualization
Analyst — Presentation Virtualization
Jo Harder

Jo Harder has been involved with virtualization for over 15 years, long before virtualization was the norm. After holding several sales and marketing positions, she started down the path of bits and bytes while at AT&T/Lucent Technologies. She then moved onto Citrix in 1999, where she became a Senior Architect. Her 11-year tenure included a combination of Citrix Consulting and Technical Readiness roles. After leaving Citrix, Jo provided consulting services for various clients for the next year. In her current role at a hosting provider, she is focused on cloud-based solutions for financial industry clients. In February 2015, she was awarded Citrix Technology Professional.

Jo’s diverse background of sales, marketing, management, and architectural/technical expertise brings a unique perspective to Virtualization Practice. She welcomes input from vendors, industry contacts, and end users and can be reached at